SXSWi is just 9 days away! If you haven’t glanced at the schedule yet, there’s a plethora of geeky goodness happening March 8-12. Over the span of 5 days, some of the brightest minds in emerging technology will be descending on Austin to learn, teach, and, of course, party.
There’s no shortage of excellent events happening this year, including those related to the email industry. Here are 5 deliverability-related events that you definitely don’t want to miss:
SXSW Startup Crawl
Thursday, March 7th 4:00pm-10:00pm
If you are planning on arriving in Austin on Thursday, definitely make sure to say hi to OtherInbox and Taskbox on the Austin Startup Crawl! Stop by their offices for a quick beer, demo, snack and to chat about all things email.
Register at: https://sxswstartupcrawl.eventbrite.com/
Tech Overload, Marketing and the Age of Annoyance
Saturday, March 9 11:00am-11:15am
Like it or not, we live in the age of annoyance. Technology, electronic communications, gadgets, airline travel—as it all gets “easier,” it also seems to get exponentially more annoying. Annoyance is described as an unpleasant mental state that can lead to emotions such as frustration and anger. Sound familiar? As marketers, we have the difficult challenge of trying to engage buyers who are constantly distracted with status updates, tweets, daily deals, IMs, text messages, emails, etc. Having spent two years researching these issues for his book The Age of Annoyance (http://www.annoyance.us), Gavin Jocius will highlight some of the root causes of technological annoyances and offer ways that marketers can effectively use email and social media without frustrating the end user.
Add it to your schedule at: http://schedule.sxsw.com/2013/events/event_IAP2834
Inbox Love Lunch with Context.io ![InboxLove]()
Sunday, March 10th 11:30pm-1:30pm
Get together with other Inbox Lovers at the Capital Factory facility located right in the middle of downtown. Make connections with potential partners and hear other perspectives on the common challenges we all face. This event is being organized by 500 Startups, FindAway and Return Path.
Register at: http://inboxlovelunch.eventbrite.com/
I Want My $28! Rockin’ Email Marketing ROI
Monday, March 11th 5:45pm
What if each email you sent earned you $28? Email marketing (yes, STILL) rocks the highest return on investment of any medium. That is, if you do it right. Are you getting your $28 ROI?
Ok, do you even know your email ROI? How much revenue do you make per email subscriber? After you learn that, Jessica Best (email marketing dweeb for emfluence) will show you 3 ways you can guarantee improvements in your ROI.
Add to your schedule at: http://schedule.sxsw.com/2013/events/event_IAP5238
Dyn’s event Music Meets Tech
Tuesday, March 12th 5:00pm – Wednesday, March 13th 2:00am
For the 3rd straight year, Dyn is returning to South by Southwest (SXSW) in Austin, TX, throwing the biggest concert on the biggest day: when music and tech cross over on Tuesday, March 12th! Stop by to listen to catch Dawes, Delta Spirit and John McCauley of Deer Tick and meet the Dyn team.
Register at: http://dynsxsw13-estw.eventbrite.com/
Honorable mention:
Hack on Sendgrid’s API at the Artist’s Hack @ SXSW